uFeel is all about making the news out of how you feel. It uses a plug-in that can be added to an article to ask readers specific questions about their opinions and experiences. When a response is submitted, it goes to the uFeel team who analyses it. By doing this, analysts spot any trends or new angles in the responses. They can report this information to those at the news organization who will now be able to write more stories and use those who responded as sources and collaborators. With uFeel, voices are heard and stories are made.